The Couture Tradition

The Couture Design Process

The process of creating a custom piece of clothing is by nature, very personal. That’s why one of the first things I say to potential clients is: “Talk to a number of designers. Interview them. Learn how they work. See how you feel.”

Because for me, the most important aspect of the process is that you feel comfortable. Only then can we create together a piece that expresses who you are, and makes you look and feel your best.

The couture tradition of designing and handcrafting one-of-a-kind garments through several one-on-one consultations and fittings, is well over 100 years old. You’ll find it in the finest salons of Paris and Milan, as well as here in New York, in my studio.

We begin with the inspiration. That might be a photo you bring me; an Antonio print, your grandmother’s wedding gown, or a still from your favorite Katherine Hepburn movie. It may just be the words you’d use to describe your ideal piece – romantic, elegant, modern – or perhaps you ask what I think would flatter you most.

From there, we make sketches of silhouettes for you to consider, adapt, or radically change. Seeing it on paper, you may prefer a shorter hem, a more feminine neckline, or discover a detail you love.

We then create a model of the garment out of lightweight muslin fabric, cut to your measurements, and fit it to your body. We make adjustments. We review fabric choices, beading, buttons and every detail.

Only then do we cut the actual fabric and create your dress, suit, or gown. It will be fitted to you precisely, and we won’t be completely happy with the results until you are.

 

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Copyright 2015
Contact Us:
237 West 37th Street, 13th Floor
New York, NY 10018
Tel: (212) 366-6965
guillermo@guillermocouture.com